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Privacy Policy
Last updated: September 2, 2026
Enxovaly is a product developed and operated by GBV TECHNOLOGY LTDA, registered in Brazil under CNPJ 44.922.969/0001-95.
Rua Deputado Walter Roussenq, 310, Canta Galo, Rio do Sul - SC, CEP 89163-074, Brasil1. Introduction
This Privacy Policy explains how Enxovaly collects, uses, stores and protects personal data when you use our app or website, in accordance with Brazil’s General Data Protection Law (LGPD).
2. Data we collect
We may collect account details; information about your baby and baby checklist; uploaded photos; messages and audio sent to Lia; notification tokens and preferences; usage events; basic device information; website navigation and campaign data; waitlist subscriptions; download clicks; and records needed for the security, stability and operation of the Service. On the website, with your permission, Meta, TikTok and OpenAI may use browser identifiers and navigation, device and connection data to measure ads. In the iOS app, we send Meta an activation event with advertising identifiers disabled. RevenueCat sends Meta verified trial-start, subscription and renewal events through the Conversions API. If you do not authorize App Tracking, these events are sent without the IDFA and may include Meta's anonymous identifier and hashed versions of the account identifier and email address. If you authorize App Tracking, the IDFA may also be used. When OpenAI automatic advanced matching is enabled, supported contact details entered into forms are normalized and hashed in the browser; raw data is not sent to OpenAI through this feature. We do not use baby information to measure ads.
3. How we use data
We use data to maintain your account, sync your baby checklist, process conversations with Lia, let you share with invited family members, send requested notifications, monitor app stability and protect the platform. On the website, campaign data helps us understand which ads generate visits, waitlist subscriptions and download clicks. In the app, we use activation, trial-start, subscription and renewal events to measure campaign effectiveness. Your App Tracking choice determines whether the advertising identifier may be included; verified subscription events may be sent without the IDFA. The Meta, TikTok and OpenAI website pixels and the TikTok Events API are activated only after you give permission. We do not sell personal data or use baby information for advertising.
4. App permissions
Camera and photos are used when you capture or select an image; microphone and speech recognition when you send a voice message; and notifications when you allow alerts. When authorized, App Tracking allows the IDFA to be used for ad measurement on iOS. Denying this permission does not affect your use of the app; verified subscription events may still be sent through the Conversions API without the IDFA. Permissions are optional and can be changed in system settings.
5. Data sharing
We share data only with providers necessary to operate the Service under protective agreements, with family members you invite, with Meta, TikTok and OpenAI when you allow ad measurement, with RevenueCat to process subscriptions and send Meta verified trial-start, subscription and renewal events with or without the IDFA according to your App Tracking choice, or where required by law or court order.
6. Storage and security
Data is stored on secure servers and transmitted over encrypted connections. We use technical and organizational safeguards against unauthorized access, loss and improper alteration.
7. Your LGPD rights
You may request confirmation of processing, access, correction, portability or deletion and may withdraw consent. On the website, you can withdraw ad measurement permission by deleting Enxovaly's stored data in your browser settings. On iOS, you can change App Tracking permission in system Settings.
8. Account deletion
You can delete your account in Profile → Edit profile → Delete my account, or request deletion by email. Deletion permanently removes the personal data, baby checklist, photos, conversations, notification data and authentication data linked to your account.
9. Children and adolescents
Enxovaly is intended for adults aged 18 and over. A baby's information is provided by a parent or guardian and used only to organize the baby's essentials.
10. Policy changes
We may update this policy. We will communicate material changes in the app or by email.
11. Contact
For questions or to exercise your personal-data rights, contact our data protection representative: